My name is Laurie and my goal in life is to bring more female friendly innovation to the world. I believe I can reach this goal by helping more women to top positions that influence decision making and who will think of different type of innovation.

Born in Amsterdam I grew up in a warm, happy family. A family in which my great-grandmother was one of the first women to study at University. In my family men and women were completely equal. When I was young, I loved to play games. My dad introduced me to the game ‘little business woman’, which became my favourite. It's no wonder I studied International Business and became the business woman of my imagination.

Age 29, I was the youngest General Manager of a Venture and the only female leader. When I was pregnant, I decided to take a demotion and for the first time in my life I realized men and women aren’t equal. The gap was bigger than I expected. Therefore, I decided to start my own business to fight for diversity, equality and female friendly innovation.
On a personal note, I love to play field hockey at premier league 30+ level; truly enjoy a good debate and I have two daughters for whom I want to make the world a better place.

Laurie Jansen

Managing Partner & Founder

My name is Asli and after working more than 20 years in various global marketing and business development positions, I am now dedicating my time to Career Coaching and Leadership Development. My goal is to help executives, especially women, explore and create a clear vision of their ultimate success.

I help clients uncover hidden challenges and obstacles. I work with them to create an action plan and bridge the gap from where they are today to where they want to go. I have a passion for inspiring clients to start working on their ultimate success, while staying true to themselves, their dreams, and motivations.

I am certified by the MMS Institute for Professional Level Transformational Coaching. I strive to be an inspiring team leader, driving results through cultivating trust, integrity, and loyalty. I am encouraged by every coaching session: unlocking my client’s dreams, discovering what truly motivates and energizes them, and seeing their action plans take shape and become reality.


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Asli Bilgin

Partner Executive Coaching & Founder

My name is Julia, and I have a passion for helping people find their authentic selves! In a traditionally male-dominated world, I believe work environments have become too homogeneous. Not only related to gender, but in general, I believe that we're locked in a paradigm where people try to become what is expected of them to fit in.

I advocate for work environments where people are not scared to show their true selves, recognising that our strengths hide within our differences! Together we're stronger than alone, therefore it's important that we trust each other not only with our strengths, but also our vulnerabilities or weaknesses. If you're able to establish a feeling of community & trust, I'm confident that people will go through fire for each other, while enjoying it!

Outside my professional life, I find my authenticity and balance through yoga. As a passionate teacher, I encourage my students to slow down, be present and vulnerable. Yoga reminds me every day about the importance of being present and true to oneself. It is all about balance, Yin & Yang!


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Julia Pit

Search Consultant & Executive Assistant

My name is Laurie and my goal in life is to bring more female friendly innovation to the world. I believe I can reach this goal by helping more women to top positions that influence decision making and who will think of different type of innovation.

Born in Amsterdam I grew up in a warm, happy family. A family in which my great-grandmother was one of the first women to study at University. In my family men and women were completely equal. When I was young, I loved to play games. My dad introduced me to the game ‘little business woman’, which became my favourite. It's no wonder I studied International Business and became the business woman of my imagination.  

Age 29, I was the youngest General Manager of a Venture and the only female leader. When I was pregnant, I decided to take a demotion and for the first time in my life I realized men and women aren’t equal. The gap was bigger than I expected. Therefore, I decided to start my own business to fight for diversity, equality and female friendly innovation.
On a personal note, I love to play field hockey at premier league 30+ level; truly enjoy a good debate and I have two daughters for whom I want to make the world a better place.

Laurie Jansen

Managing Partner & Founder

My name is Asli and after working more than 20 years in various global marketing and business development positions, I am now dedicating my time to Career Coaching and Leadership Development. My goal is to help executives, especially women, explore and create a clear vision of their ultimate success.

I help clients uncover hidden challenges and obstacles. I work with them to create an action plan and bridge the gap from where they are today to where they want to go. I have a passion for inspiring clients to start working on their ultimate success, while staying true to themselves, their dreams, and motivations.

I am certified by the MMS Institute for Professional Level Transformational Coaching. I strive to be an inspiring team leader, driving results through cultivating trust, integrity, and loyalty. I am encouraged by every coaching session: unlocking my client’s dreams, discovering what truly motivates and energizes them, and seeing their action plans take shape and become reality.



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Asli Bilgin

Partner Executive Coaching & Founder